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The Wisdom of Experience

Ellen Looyen, America’s Leader in Personal Branding (Title coined by The Conference Board in 2008), brings over three decades of Branding expertise to her clients. She has branded divisions of major corporations, launched countless startups and has helped thousands of women and men (in over 60 countries), advance their corporate careers and entrepreneurial ventures.
Ellen is the bestselling author of Branded for Life…8 Elements to Transform Your Personal Brand, Career and Life.
Ellen has also written a new ebook, A Crash Course in Charizzmatic Personal Branding, which is available for sale on her website.
Always the trailblazer and ‘Women in Business’ pioneer, Ellen was one of the first women in Sales at IBM (and later at Xerox), before starting her own business in the San Francisco Bay Area. Born and raised in New York City, Ellen earned her BA in Philosophy at Temple University in Philadelphia.

Some of Ellen's Career Highlights:

Ellen has been a frequent Brand Commentator for CBS News, The Wall Street Journal and KGO Radio. She has ‘Sold Out’ the world famous, San Francisco Commonwealth Club (a global forum for Thought Leadership), all five times she has spoken there!
Her clients include Goldman Sachs, Accenture, Tesla, Cisco, Intel, HP, Kaiser Permanente, Genentech, Visa, eBay, SAP, Oracle, Wells Fargo, Bank of America and Campbell’s Soup Company.
Ellen semi-retired over five years ago and is now living in the Las Vegas Metro area. But when women’s rights recently took a serious backslide, she resurrected her Branding career and is once again committed to helping all businesswomen earn the personal, career and financial success they rightfully deserve.
When not treasure-hunting for her clients’ unique talents, Ellen enjoys time with her beloved Black Lab, Tulip, international travel, organic gardening, yoga and contemplating the Gene Keys (a modern-day ‘Mystery School’ for personal development and spiritual growth).